“Pass the Courvoisier” Commercial: Meet Steph, the Leading Lady of Courvoisier’s First Global Campaign in Nearly 20 Years

ATLANTA, GA (October 2026) — “Pass the Courvoisier,” the first global campaign from Courvoisier in nearly 20 years, stars model and actress Steph in the lead role. The campaign launched October 20, 2026, across TV, social, out-of-home, retail, and live experiences.

Directed by Grammy Award-winning creative Ibra Aké, created with BBDO Paris, and produced by ICONOCLAST with production services by Friends & Family, the film was shot in Georgia and captures the energy of a lively house party, following a bottle of Courvoisier as it is passed from hand to hand and room to room. Set to “Like a Movie” by Labrinth, the campaign celebrates the spirit of going off script, together. Steph holds the film’s only speaking role, delivering its signature “Pass the Courvoisier” call along with its memorable “Romeo” moment.

Steph’s look for the campaign was created by Shunika Terry, the Oscar-nominated hair designer behind Sinners, with makeup by Jayson Glenn.

“Getting to be completely myself on a set like this, with such an incredible production team, is something I’ll never forget,” said Steph.

Beyond modeling and acting, Steph is a photographer, videographer, and entrepreneur. She is the founder of XOXO Virgin Hair, a luxury hair extensions brand featured in Allure, Essence, Elle, and Byrdie, and featured on various iconic celebrities such as Solange Knowles, Taraji P. Henson, Kelly Rowland, Mary J. Blige, and many more.

Steph is releasing a behind-the-scenes series documenting the campaign. Follow along on Instagram and TikTok @_missxoxo and on YouTube @heyyitssteph.

Media inquiries: hey@itssteph.com

Read the official announcement: Pass the Courvoisier on PR Newswire